MARKETING FOR RESTAURANTS
MARKETING FOR RESTAURANTS
Nowadays, before setting up a business, having a market study or a business plan is just as important as having good marketing advice from the first day. This discipline can help us to decide which potential client we should direct all our efforts towards and, depending on their profile, some other decisions will be made.
Everything revolves around the customer: menus and prices, decoration of spaces and settings, complementary services and even the timetables and the location are decided thinking about what potential market we are attracting. Even the same place can have different profiles depending on the time of day or the time of year. The neighborhood bar, with a good proposal, can become a place of tourist passage.
In gastronomy, the current trend is to give more and more prominence to quality with the selection of ingredients that earn the trust of the client. The preparation is marked by the creativity of the chef, it is imposing its own mark as a seal of differentiation from the competition by offering unique dishes that stay in the memory of diners. The majority of the adult public have extensive knowledge about cooking and their level of demand and refinement has increased in recent years. Even fast food restaurants are re-inventing themselves by improving products and adapting to healthy tastes, which has gained ground. The vegetable garden and the sea return to the table, and so does the simplicity.
There is an increased interest in websites that specialize in restaurants and forums on social networks that provide a space to publish food reviews about restaurants and bars visited by the general public. On many occasions, the choice of a place to eat or dine largely depends on the opinions found on the Internet. The applications also intervene in the large digital showcase, which should be one of the first priorities of any hospitality business to dominate its market.
But as the saying goes, it is also eaten by the eyes. Decorations dominate the open spaces where they are used to the last corner without being overwhelming, the welcoming environments and the return to the importance of the client: that you feel comfortable, special and predisposed to live a unique experience.
Dual Link provides restaurants with tools to improve their management and organization that helps to increase their efficiency and reduce time for the benefit of better customer service.
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